I highly recommend to buy it! To you! Enjoy it! In other words, Marketing perspectives, as it should be, without borders.Īs usual, I carefully selected a couple of usable and useful managerial take-aways for you and for your holistic brand marketing development. I found this book, notwithstanding my initial doubts, very valuable and rich of inspiring and massive unconventional visions and opinions about the future of the enterprise value propositions promotion. Today, he's 83 and his Professor of International Marketing at Kellogg School of Management at Northwestern UniversityĪround 3 years ago, he has written a new work, a futuristic and lateral marketing book named Marketing 3.0 - From Products to Consumers to the Human Spirit By definition he is the n1 marketing thought leader. He is author of more than 55 books on the marketing themes as well as a writer of over 50 books on other various managerial, economic and social themes. We can view at him more or less as an authority as well as a dinosaur in the field. His first publication was named "Marketing Management" and was dated, take a seat, 1967!! Simply stunning! He has indelibly left the mark in the management literature of the last 50 years. He has invented and built up from the ground zero the marketing discipline. Kotler is a very well-known International Marketing Guru.
0 Comments
Leave a Reply. |